Three fundamental questions to answer before a good idea can be a viral idea:
1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the agency or client thinks is good.
2.) Is it new? There must be a hook that makes you want to explore and share.
3.) Does it help express something on behalf of an audience in a way that they can’t? It should help them articulate love, loss, hope, fear, or hope, etc, to their friends and family.
Celebrated underwater photographer Eric Cheng will be speaking at CreativeMornings/LosAngeles as part of March’s theme of Hidden. He will be speaking about discovering hidden worlds and creatures in the deep; and how technology has aided and impaired his discoveries.Find out more. →
This month’s theme is Hidden, so we’re encouraging everyone to go on a few adventures and discover the unknown in their day-to-day lives. That’s why we’re a big fan of this desktop wallpaper by Sean McCabe. He first came onto our radar after we saw his lovely sketch notes taken at our Austin chapter. Check him out. →